It’s a great customer understanding tool as you consider their decision-making moments and criteria.Why Bother Building a Customer Journey Map? I'm sharing it under a Creative Commons License. Here is a link to my PowerPoint format Customer Journey Map Template on a Google Drive. And another two-pager with a bit more space and room to draw small flow.Īnd as usual, if I'm going to go to the trouble to make something, I figured I might as well share it. (There were a few behind some paywalls and seemingly sketchy download requirements, but not much else.) What I found was a ton of examples in image search, but very few usable editable templates. But this time I had to do a few of them and wanted a more common format template. Even though I've done this several times before, I'd kind of just cobbled together a map using Omnigraffle or LucidChart or some other drawing program.
While working on a new component of a project, I had occasion to build out a Customer Journey Map.
