An enjoyable customer journey promotes positive engagement, making for more satisfied customers that are more likely to return for repeat purchases. What is a customer journey?Ī customer journey is the start-to-finish interaction customers have with your brand before reaching a specific goal.Ĭreating a compelling journey helps you stand out and shows customers that you care about their experience. The answer is simple: build a customer journey map. How can you gain insights about your customers to improve your website’s usability and understand buying trends?
Each user has their own unique reason for visiting your site and an individual route that they take as they explore your pages.
Understanding your customers’ paths is no easy task.
